Toronto rapper and producer Emay taps into something undoubtedly cool on new mini-LP Mind Altering Dynamics. If this catches on we may all be talking about “chill-hop” or “hypnagonic hip-hop” a lot in coming months. Dude combines a buttery smooth flow with samples and beats that sound like they’re lifted right off of an album called Duckface VII: Arcade Dynamite. This combination of sound rings most obviously in Emay’s other project–Seeing Suge with Blackbird, Blackbird and Star Slinger–but it permeates the songs of Mind Altering Dynamics as well.
As cool as a chillwave rap hook certainly is, the idea would fall flat without Emay’s deft flow and wordplay. On “Beacuse Winter (ft. Lowell Boland)” Emay wears his emcee hat first, and grips listeners right off the bat with a killer opening salvo. The young rapper paints a winter landscape that leaps off the canvas and into dozens of different mini-conversations with listeners–about world peace, lonely childhoods, materialism–you name it. One might complain that these verses lack focus, but I would say they buzz around a wandering mind at just the right pace, filling your lonely winter walks with food for thought.
Emay, “Because Winter (ft. Lowell Boland)” (Mind Altering Dynamics, Self-Released)