Ad For “The Whitehaus Family Record Family Record,” coming soon on The Whitehaus Family Record

As we shift from the decade of America’s horse into the year we make contact, the Googleplex blogosphere seems to be rendering record labels pretty much obsolete as distribution networks. They are, however, becoming are increasingly important as aesthetic umbrellas, harboring like-minded projects as the latter blow their loads into the soil and sprout great froot. Of course, this only really applies to labels that can be considered “indie” or “DIY” in some way; the fact that a record is on Warner Bros. tells you nothing about it, whereas when you hear that a record was dropped by Southern Lord, Load, or Not Not Fun, you can usually make a pretty accurate guess as to what it will sound like.
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